The Secret of Selling the Negro

The Secret of Selling the Negro

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

1954•21m•6.0/10

Documentary

Ratings

🎬TMDb

6.0/10(1)

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Open in PickFlick

Production

Johnson Publishing, Sarra

Language

EN

Status

Released

Release Date

Trailers & Videos

Cast

Robert Trout

Robert Trout

Self - Host

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