PickFlick
A Virtuous Business

A Virtuous Business

TV-MA2024•1h 10m•8.1/10
DramaComedy

Ratings

🎬TMDb
8.1/10(48)

In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.

Open in PickFlick

Production

HighZium Studio, 221B, SLL

Language

KO

Status

Ended

First Aired

October 12, 2024

Last Aired

November 17, 2024

Networks

JTBC

Created By

Choi Bo-rim

Trailers & Videos

Where to Watch
Region US · Lang EN
US
No providers available for this region.
Seasons & Episodes
Select a season to view episodes. Reddit links may contain spoilers.
Season
Episode 1
E1
Episode 1
Air date: 2024-10-12
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
Episode 2
E2
Episode 2
Air date: 2024-10-13
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
Episode 3
E3
Episode 3
Air date: 2024-10-19
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
Episode 4
E4
Episode 4
Air date: 2024-10-20
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
Episode 5
E5
Episode 5
Air date: 2024-10-26
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
Episode 6
E6
Episode 6
Air date: 2024-10-27
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
Episode 7
E7
Episode 7
Air date: 2024-11-02
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
Episode 8
E8
Episode 8
Air date: 2024-11-03
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
Episode 9
E9
Episode 9
Air date: 2024-11-09
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
Episode 10
E10
Episode 10
Air date: 2024-11-10
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
Episode 11
E11
Episode 11
Air date: 2024-11-16
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
Episode 12
E12
Episode 12
Air date: 2024-11-17
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.

Cast

Kim So-yeon

Kim So-yeon

Han Jeong-suk

Yeon Woo-jin

Yeon Woo-jin

Kim Do-hyeon

Kim Sung-ryung

Kim Sung-ryung

Oh Geum-hui

Kim Sun-young

Kim Sun-young

Seo Yeong-bok

Lee Se-hee

Lee Se-hee

Lee Ju-ri

Kim Won-hae

Kim Won-hae

Choi Won-bong

Kim Jeong-jin

Kim Jeong-jin

Eom Dae-geun

Choi Jae-rim

Choi Jae-rim

Kwon Seong-su

Kang Ae-sim

Kang Ae-sim

Lee Bok-soon

Lim Cheol-soo

Lim Cheol-soo

Park Jong-seon

Jeong Young-ju

Jeong Young-ju

Heo Yeong-ja

Jeon Su-ji

Jeon Su-ji

Eom Seo-yeon

Kim Jung-pal

Kim Jung-pal

Chairman Eom

Seo Hyun-chul

Seo Hyun-chul

Seo Hyun-sik

Jung Soon-won

Jung Soon-won

Na Seong-jae

Hong Ji-hee

Hong Ji-hee

Seong Mi-hwa

Shim Wan-jun

Shim Wan-jun

Park In-tae

Jeong Min-jun

Jeong Min-jun

Jang Dong-u

Park Ock-chool

Park Ock-chool

Park Ok-ja

Park Ji-a

Park Ji-a

Butcher

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