Summer Game Fest

The Electronic Entertainment Expo 2020 (E3 2020) would have been the 26th E3, during which hardware manufacturers, software developers, and publishers from the video game industry would have presented new and upcoming products. The event, organized by the Entertainment Software Association (ESA), was to take place at the Los Angeles Convention Center from June 9–11, 2020. However, due to concerns over the COVID-19 pandemic, the ESA announced it would cancel the event, marking the first time since the launch of E3 in 1995 that it was not held. In lieu of that, several publishers made plans to continue with presentations of game announcements during the planned E3 period, while others opted to use more traditional marketing throughout the year.