Gruen Sweat

2012

Talk

The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.

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Language

Status

Ended

First Aired

July 25, 2012

Last Aired

August 15, 2012

Networks

ABC TV

Where to Watch

Region US · Lang EN

No providers available for this region.

Available in Your Library

Seasons & Episodes

Select a season to view episodes. Reddit links may contain spoilers.

Season

Episode 1

Air date: 2012-07-25

Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.

Episode 2

Air date: 2012-08-01

This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.

Episode 3

Air date: 2012-08-08

This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.

Episode 4

Air date: 2012-08-15

This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?